How it works: Klout

klout_logo

According to WikipediaKlout is “a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score“, which is a numerical value between 1 and 100“.

This is not so different from what I try to do everyday. They get signals from social networks, process them in order to extract relevant data and show some diagrams and a synthetic index of user influence. It’s really interesting for me observe how their data is stored and processed.

At Hadoop Summit 2012, Dave Mariani (by Klout) and Denny Lee (by Microsoft) presented the Klout architecture and shown the following diagram:

klout_architecture

It shows many different technologies, a great example of polyglot persistence 🙂

Klout uses a lot of Hadoop. It’s used to collect signals coming from different Signal Collectors (one for each social network i suppose). Procedure to enhance data are written using Pig and Hive used also for data warehouse.

Currently MySQL is used only to collect user registrations, ingested into the data warehouse system. In the past they use it as bridge between the data warehouse and their “Cube“, a Microsoft SQL Server Analysis Services (SSAS). They use it for Business Intelligence with Excel and other custom apps. On 2011 data were migrated using Sqoop. Now they can leverage on Microsoft’s Hive ODBC driver and MySQL isn’t used anymore.

Website and mobile app are based on the Klout API. Data is collected from the data warehouse and stored into HBase (users profile and score) and MongoDB (interaction between users). ElasticSearch is used as search index.

Most of custom components are written in Scala. The only exception is the website, written in Javascript/Node.js.

In the end Klout is probably the biggest company working both using open source tools coming from the Hadoop ecosystem and Microsoft tools. The Hadoop version for Windows Azure, developed in pair with Hortonworks, is probably the first product of this collaboration.

Sources