c2_logoA few weeks ago I had the privilege to attend C2 Spark conference in Milan. It is a “business conference somewhere between genius and insanity by Sid Lee, Cirque du Soleil, Fast Company and Microsoft” and try to mix Commerce and Creativity. It started in Montreal a few years ago and this was the first time in Europe (Zurich and Milan).

Talks were awesome and people were awesome too. Is quite strange for me meet non tech people and I really enjoy the day. I learned a lot of things attending the conference. Here the most fascinating ones.

Technology will change everything, again.

David Rose, scientist at MIT Media Lab and author of “Enchanted Objects” talks about the way we imagined the future. Internet of Things will be a huge opportunity and a lot of products are already here. Here is the “periodic table” of the Enchanted Objects who David shown us.


Microsoft has enough money to reboot its business

Ten year ago Microsoft make a lot of billions on Windows and Office. Now Windows and Office worth nothing and Microsoft is trying to reboot its business with cloud (Windows Azure), mobile (Nokia and Surface) and wearable (Microsoft Band). Carlo Purassanta, CEO of Microsoft Italia, was clear: Microsoft is changing. He first ran for the conference wearing a Microsoft Band.


Non tech people are awesome

I never had great respect for the non-technical people. “I can change the world, they can’t“, a lot of modesty and respect. I grow up inside a really close environment made by nerds and geeks and I always thought non-technical people have nothing to give me. I was wrong. I was absolutely wrong. At the event people came from different fields: diplomacy, medicine, sales, biology, advertising, marketing, law and more. Each of them has enriched me in some way. Non tech people are awesome 🙂


Creativity could be an analytical process

Sid Lee, creativity firm behind C2 Spark describes the process behind its most successful advertising campaigns. A lot of myths about creativity are just myths and, with the right process, anyone could express his creativity.


Jump on table to move them is definitely cool

Time between talks and workshops where staff move tables is usually boring. At C2 Spark tables were moved by a parkour crew jumping and dancing around the room. It was absolutely useless by definitely cool! 😀

c2_parkour-2 c2_parkour-4 c2_parkour-1 c2_parkour-3

[UPDATE 2014-12-27 21:10 CET]

Seems a lot of people at Microsoft liked my article 🙂 Carlo Purassanta (CEO at Microsoft Italy), Carlo Rinaldi (Digital Marketing Group Leader at Microsoft Italia) and Chiara Mizzi (CMO at Microsoft Italia) shared it:

Last week I started to play with my RaspberryPi (thanks @dani_viga). It seems simple and funny. I’d like to run an Hadoop cluster like LinkedIn or others geeks but first of all I need to setup the system.

My RaspberryPi kit includes the board, an USB-microUSB cable (as power supply), an SD card (16 GB) and an ethernet cable.


pidora_logoAs Linux distribution I choose Pidora because I like CentOS and this a Fedora/RedHat-like distribution. Base image can be downloaded from official page. Then you have to burn the image on the SD card. It seems that RaspberryPi can boot only from SD card. I can’t find any guide to boot it from USB key without SD card. Anyway is possible to use it as main drive. To burn it on SD on Mac o Linux you can use dd

dd if=/path/to/image/pidora-18-r1c/pidora-18-r1c.img of=/dev/disk3 bs=1m

First parameter is the path of the downloaded image, the second one is the endpoint of the SD drive (you can find it using diskutil list).

After this I simply plugged USB to my Mac and ethernet to a connection. After a dozen of seconds lights start blinking!


System is already configured and on port 22 runs SSHd. If you try to connect to the IP using root as username and raspberrypi as password the RPi answers!


Next week I’ll try to install a LEMP stack on it. FUN! 😀