I few days ago I have been at Codemotion in Milan and I had the opportunity to discover some insights about technologies used by two of our main competitor in Italy: BlogMeter and Datalytics. It’s quite interesting because, also if technical challenges are almost the same, each company use a differente approach with a different stack.


Datalytics a is relatively new company founded 4 months ago. They had a desk at Codemotion to show theirs products and recruit new people. I chatted with Marco Caruso, the CTO (who probably didn’t know who I am, sorry Marco, I just wanted to avoid hostility 😉 ), about technologies they use and developer profile they were looking for. Requires skills was:

Their tech team is composed by 4 developers (including the CTO) and main products are: Datalytics Monitoring™ (a sort of statistical dashboard that shows buzz stats in real time) and Datalytics Engage™ (a real time analytics dashboard for live events). I have no technical insights about how they systems works but I can guess some details inferring them from the buzz words they use.

Supported sources are Twitter, Facebook (only public data), Instagram, Youtube, Vine (logos are on their website) and probably Pinterest.

They use DataSift as data source in addition to standard APIs. I suppose their processing pipeline uses Storm to manage streaming input, maybe with an importing layer before. Data is crunched using Hadoop and Java and results are stored on MongoDB (Massimo Brignoli, Italian MongoDB evangelist, advertise their company during his presentation so I suppose they largely use it).

Node.js should be used for frontend. Is fast enough for near real time application (also using websockets) and play really well both with Angular.js and MongoDB (the MEAN stack). D3.js is obviously the only choice for complex dynamic charts.

I’m not so happy when I discover a new competitor in our market segment. Competition gets harder and this is not fun. Anyway guys at Datalytics seems smart (and nice) and compete with them would be a pleasure and will push me to do my best.

Now I’m curios to know if Datalytics is monitoring buzz on the web around its company name. I’m going to tweet about this article using #Datalytics hashtag. If you find this article please tweet me “Yes, we found it bwahaha” 😛

[UPDATE 2014-12-27 21:18 CET]

@DatalyticsIT favorite my tweet on December 1st. This probably means they found my article but the didn’t read it! 😀

Last summer I had the pleasure to review a really interesting book about Spark written by Holden Karau for PacktPub. She is a really smart woman currently software development engineer at Google, active in Spark‘s developers community. In the past she worked for MicrosoftAmazon and Foursquare.

Spark is a framework for writing fast, distributed programs. It’s similar to Hadoop MapReduce but uses fast in-memory approach. Spark ecosystem incorporates an inbuilt tools for interactive query analysis (Shark), a large-scale graph processing and analysis framework (Bagel), and real-time analysis framework (Spark Streaming). I discovered them a few months ago exploring the extended Hadoop ecosystem.

The book covers topics about how to write distributed map reduce style programs. You can find everything you need: setting up your Spark cluster, use the interactive shell and write and deploy distributed jobs in Scala, Java and Python. Last chapters look at how to use Hive with Spark to use a SQL-like query syntax with Shark, and manipulating resilient distributed datasets (RDDs).

Have fun reading it! 😀

Fast data processing with Spark
by Holden Karau


The title is also listed into Research Areas & Publications section of Google Research portal: http://research.google.com/pubs/pub41431.html